SOSTAC® is a strategic planning process framework that gives you a clear structure to work through to create and manage your plan.
Here’s a summary of how different multichannel marketing activities map to different sections of SOSTAC®. What are the top-level goals 5 Ss (Sell, Serve, Speak, Save and Sizzle)?
It typically includes: A business plan is an effective way of monitoring progress as it establishes targets in all areas of your business; from sales and expenses to staff recruitment and financial requirements.
Once established, these targets translate into performance goals. PR Smith’s SOSTAC® is a great template for structuring business, marketing or digital marketing plans since it’s relatively simple and logical, so it’s easy to remember and to explain to colleagues or agencies.
Different organizations will utilize differing plans, covering different areas and timeframes.
What is crucial in a business is that the plans being utilized, the timeframes allocated and how they integrate with each other are collectively established.
Integrated with a business plan may be, for example, a marketing plan, digital marketing plan, multi-channel marketing plan and/or a campaign plan.
The business plan informs these plans and vice-versa.
You could hold a brainstorming session to gather knowledge and get your employee’s support, for example.
They will value the opportunity to contribute to the business.