Marketing Strategies Of Airtel Thesis

A consortium of giants in the telecommunication business.

In its six years of pursuit of greater customer satisfaction, Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care.

The decision I recommend is that they should outsource their telecom network equipment and IT equipment management to their vendors.

The arguments that support the decision are Telecom network equipment management outsourcing: The Industry practice is to purchase about 30% to 40% excess capacity in order to keep one step ahead of customer demand and to compensate for the estimate error of models.

Now a days telecommunication companies offering various plans or benefits to customers to outstand the competition in the market.

The telecommunication industry, in a way, creates employment for people.So it is a huge challenge to keep pace with the expansion. Capital expenditures and the risk: They are facing a severe capital expenditure problem.They couldn’t run new software on the equipment they purchased 2 years ago and it is no longer useful. Focusing on core competencies: Their core competency is in operations and not in IT design.So, this project's primary objective is to know about the marketing strategy of companies on the consumers.After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services.You can find some market research online, often at no cost, identifying consumer and demographic trends.With luck, you may find research pertaining to your specific business in your geographic area.By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises.MBA Project Report Our Sitemap Free Download MBA Projects HR Project Report Marketing Project Report Finance Project Report Chemistry Project Report Physics Project Report Biology Project Report Science Project Reports Related Project Reports : Consumer Behaviour towards Washing Machines/Refreigrators Customer Satisfaction towards HCL Technologies Limited Brand Positioning of Different Soaps of HLL Effect of Branding on Consumers of FMCG Products and Durable Goods Consumer preference of Chocolate Brands Marketing Strategies of Reliance Jio Company Impact of Packaging on Retailers and Consumers Buying Decision Consumer Behaviour/ Attitudes towards Ball Pens and Marketing Process of Pen Industry Analysis of Service Quality of Air India Ltd. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. Latest MBA Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU.


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