Yet this section of the business plan is the most heavily analyzed by lenders and investors.
In this section, you must break down your revenue streams based on their relative importance and projected implementation timelines.
Industry Analysis The industry analysis can be challenging, because landscaping companies come in all shapes and sizes.
Yet you only need to worry about your relative market, or the portion of the landscaping industry into which your company falls.
Marketing Plan A good marketing plan is based on the four P’s: Product, Place, Price, and Promotion.
Product is every individual service you sell, along with any physical items. Price is the charge for each service or item, along with your reasoning for setting those prices. A fifth category, Customer retention, describes the ways you will convert purchasers into repeat customers.
Then determine their unique needs and craft a plan for meeting those needs.
Competitive Analysis Your direct competition is not every lawn service in town.
Are you targeting wealthy homeowners, middle-class families, or corporate clients?
Do you want to create individual custom designs or work off a few basic plans? Narrow down your customer demographics as precisely as possible.