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The print within the cells was too small to read; the author mitigated the problem by presenting the information, following Figure 6, in the type font of the text. It could also be pre-meeting reading for a workshop presentation. One potential problem was with Figure 6 – Business Model Canvas. It does make the book look nicely laid out, but there is a lot of complexity within these sections. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time.
I am not sure any college student could pick this up and just read and learn.
Suggested mission statement to cover: product/business, target customer, geographical area covered. Need detailed promotion plan, e.g., personal selling, advertising, sales promotion, networking publicity, and social media. The book is comprehensive, but perhaps not written in the most lucid, accessible prose.
He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions.
He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.
It follows a unique format that both explains what to do and demonstrates how to do it. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan.
His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia.Business entrepreneurs like Ehsan Bayat have attributed a solid business plan as the key to their success.It allows the owner to have realistic expectations and goals that they can work to achieve.Since the content is somewhat conceptual, the text will not become obsolete quickly.In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target. I a not certain of the origins of Saskatchewan, but I do feel this is a different read. The density and lack of modularity are barriers to understanding what is obviously very good information. I would need to go back and forth throughout the text. I do not feel it is insensitive in any way, or offensive in any way. It is too dense, and not organized very well, even though the information is very good. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. read more see less Though this textbook has a prescriptive nature, it is quite comprehensive. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. Though this textbook has a prescriptive nature, it is quite comprehensive. "Social Media" appears once in the book, as does "Crowd Funding". Chapter 6 too much detail on debt and equity financing. Discuss how to find sources of financing, e.g., angels. If I were planning a start-up, I would use/follow the book. It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. This can be easily updated in future versions, however.