– Decide what works for you and move multiple steps ahead towards higher conversions and lucrative revenues.
Here, are 3 curated case studies that will show you how different brands have used segmented data for email campaigns to increase their conversion rates: Situation: T-shirt retailer Johnny Cupcake had an email database comprising of 80,000 subscribers.
There are a large number of tools with various features to assist you in advanced data segmentation and analytics. the CRM tool — Alore CRM has advanced CRM capabilities, a built-in email finder, a personalised DRIP email campaigns creator, a newsletter curator, an AI powered chat-bot etc. All this for a fraction of the cost you imagined !!
So go ahead and make best of great data in the way it suits your best and create some amazing campaigns that quadruple your revenues.
Clothing retailer producing a collection of casual wear & accessories for men, women & children that come from their Japanese values of simplicity, quality, and longevity.
In examining the email marketing for both companies, I created accounts for each site in order to start receiving their marketing communications.Customer endearment factor: It also sent personalised emails on the dog’s birthday.The results were lifetime customer loyalty to the brand Situation: Wok and Walk, a health food company, was facing a challenge in low open email open rates and customers Action: As part of communication strategy, Wok and walk sent a newsletter with a subject line asking recipients to make a call, enquire and order a meal.They needed to have to strategize right to ensue they’re emails were being read and were relevant to the people receiving them.Action: They needed a very detailed database from their subscribers.This generated an open rate of 18.1% As a personal way of communicating, email marketing ensures your message is put in people’s mind instantly.By using the right software, you can get meaningful insights on customer’s behaviour to track customers.The team aimed to maintain a large pet database and not a people database to be able to send segmented and personalised emails base on the breed of dog owned by the parents (human subscribers). someone with a Labrador would get different offers than one with a Great Dane!To gain access to this information from the website visitors and subscribers, Doggy Loot offered incentives and coupons to its existing customers who shared information about their dogs.Result: Johny Cupcake ran a tailored product campaign by designing a separate email for customers who had shown interest in baseball. · 42% increase in CTR · 123% increase in conversion rate · 141% increase in revenue per campaign.Situation: Pet retailer Doggyloot is a dog centric flash sale website.