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Many of your customers are going to be looking for a convenient place to pop in for their morning coffee on the way to work.
Investors like when someone with ‘skin in the game’ is involved in the day-to-day.
Licenses Panda Tip: Describe any business licenses you will have to acquire to run your coffee shop in the location you have chosen. Expense Projection Panda Tip: You should make an effort to lay out your projected expenses with something like: We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: Put together a comprehensive profile of anyone overseeing the business side of the coffee shop. Putting a face and a personality to the investment always helps.
It might be good to put in the profile of a managing barista if your coffee shop is going to be marketed to higher-end connoisseurs as well. OPERATIONS PLAN Panda Tip: Here the picture you are trying to paint is what your fully functioning coffee shop will look like.
Either way, don’t be afraid to put together a very comprehensive profile on the beans you will use for your coffee, your suppliers, your processes. In addition, although it is less important, you should feature a bit on the other products you will sell. Take all the stuff you came up with before – your clientele, your ambience, your product – and put it together to illustrate your vision. Our Suppliers Panda Tip: While you may have touched upon the story of your suppliers in your coffee description if appropriate, here is where you would get into the more typical non-coffee-culture-based description of your product suppliers.
Think back to when you outlined your target clientele. If they are college students, maybe an ad in the college newspaper?
A strategic partnership with an on-campus organization? PRODUCTS Panda Tip: An essential part of the character of any coffee shop is its coffee.
EXECUTIVE SUMMARY [COMPANY NAME] c/o [NAME] [ADDRESS] [PHONE] [EMAIL] Panda Tip: In the opening to your Executive Summary you should give the basics.
Explain how the idea was conceived, the location at which the coffee shop will be located, and introduce the owner(s).
Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.
Really paint the picture of the atmosphere you are going to create.