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Are they prone to discounting, aggressive advertising or special offers?
Almost as important as your marketing plan are the results.
You need to make sure you can measure it so you can determine success or failure. Strategies and Tactics Using your marketing goals as a blueprint, determine the strategies and tactics you will use to achieve them. Marketing Budget This is the last and likely trickiest piece of the plan.
If done correctly, your marketing plan is so much more than a budget and strategies.
It can serve as your guide to identifying and reaching your customers and staying engaged with them.
If you have the option of working with multiple media outlets, gather quotes from a few so that you can compare and contrast their services and value.
Don’t overlook the importance of your marketing plan.
Conduct an honest assessment of your competitors and what they have to offer that you don’t.
Also take some time to analyze how they might react to your business.
To start this process, complete these four steps first. Determine Why a Customer Would Come to You This means more than just restating your product’s or business’ mission statement.
You want to clearly define the purpose behind a customer choosing you over a competitor.