Budweiser Girls Marketing Thesis

Budweiser Girls Marketing Thesis-87
In December 1999 Anheuser-Busch Companies, Inc., had the two best-selling beers in the United States and more than double the market share of any competitor.

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The brand sponsored the US Olympic Team in 1984 and the recent 2014 Olympics in Brazil.

It also became the “official” beer of the FIFA World Cup since 1986 until 2022. At present, Budweiser sponsors 28 NFL teams and was named as the official beer of the NFL, until at least 2022.

Interestingly, Budweiser went all out in its campaign.

The brand was estimated to have spent $2.5 million on a thousand-square-foot barn-shaped club.

’’ delivered with mouths open, tongues protruding, and an air of intense glee.

Its been eight long years since the boys said ‘Wassup’ to each other.By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.This is probably why half of Americans spend an average of 2 annually for these events.The performers for its events were stars such as Florida Georgia Line and Thomas Rhett.Additionally, the area had spaces dedicated for ordering beer, playing corn hole, taking pictures and chatting up Budweiser’s brewmasters. Budweiser’s festivals had about 12,000 to 25,000 attendees per event!Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.The spot is in essence a public service announcement for President Obama’s message of change.How does Budweiser keep customers coming back for more?Let’s glance through their recent marketing strategies and campaigns.Budweiser’s Born the Hard Way ad turned heads in the 2016 Super Bowl.The ad featured the life of its Adolphus Busch—the 19th century German refugee—who found the beer brand.

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