In this section, you want to clearly describe the key characteristics of your ideal customer.
There are three things to consider in this section, which include building a profile of your ideal customer, describing their expected buying patterns or creditworthiness, and defining your anticipated sales territory.
The specific attributes to include in your ideal customer profile will depend on your sales model.
For example, if you’re using a B2C sales model, your ideal customer profile will include attributes such as gender, age, family life, homeownership status, income, education, interests, and available sales channels.
This is because the objective becomes crystal clear not only to the person responsible for achieving it, but also to the person whose role it is to make sure that things get done.
Start by creating one to three SMART objectives for the plan’s first year.What is it you hope to achieve in terms of growth a year from now?Once you have stated your objective, describe how the objective will be measured as well as how often you intend to audit the objective’s progress.Use this sales plan template as well as the information below to create your own unique plan, based on the needs of your business.The seven specific steps to create your sales plan include: This section will include both a restatement of your company’s mission (or vision) statement as well as your sales plan’s objectives in terms of growth.Repeat this step the plan’s third year as well as its fifth.The difference between each of these time periods is only the size of the goal.Once you have completed your sales plan, you can use a CRM like Pipedrive to measure sales performance and review your progress towards your plan goals.Pipedrive helps sales teams work on sales processes, manage their business pipeline, and monitor deals. Visit Pipedrive Sales plans do not have to be complicated documents.This section will serve as the foundation of your sales plan and is therefore critically important to your plan’s success.Your mission is a formal statement describing what your business stands for and what it wants to achieve.